TOO GOOD TO GO.COM - U.S. LAUNCH CAMPAIGN

An alternative to go source that helps eliminate food waste

 

MISSION:

Develop an initial NYC market awareness campaign that highlights our mission to support:   

FOOD  •  PEOPLE  •  PLANET

 

- A huge amount of food is wasted every day, and is bad for the planet

- People need to get involved; help reduce food waste

- Too Good To Go is your source for help in the cause


In addition, Too Good To Go provides a major benefit for the survival of local restaurants. The dining culture of NYC has always been a part of life, and its slow dissappearance is a major fear for all New Yorkers. Anything to help would be a major benefit to the company's image.


The campaign is focused on making an impact in a visually crowded online and physical (NYC) space. This simple, yet bold statement raises awareness on food waste, without using the word 'waste'. The term is often associated with garbage in NYC; a huge issue for the city and one that we struggle with.