The Challenge:

  • Create a total brand overhaul for Capacity Group: a major insurance holding company
  • Client needed an image that's flexible and contemporary without representing one type of insurance

The Solution:

  • Rebuild the company's brand into a new, updated look that focused on the three major areas of company operations.
  • Create a new all in one marketing kit that carries the new look across all of the company's sub-brands
  • Expand the new brand into digital and advertising media
  • Develop a standardization for the company's sub-brand marketing materials and digital


insurance web branding

Marketing Kit & Materials

brochure design
Brochure design photo

Concept Board

branding concept

Website Wireframe

UX planing

Website Design

website deisgn insurance