The Challenge:

• Create a total brand overhaul for Capacity Group: a major insurance holding company
• Client needed an image that's flexible and contemporary without representing one type of insurance

The Solution:

• Rebuild the company's brand into a new, updated look that focused on the three major areas of company operations.
• Create a new all in one marketing kit that carries the new look across all of the company's sub-brands
• Expand the new brand into digital and advertising media
• Develop a standardization for the company's sub-brand marketing materials and digital