The Challenge:

  • Brand refresh for a 2.0 launch of the Dow Jones's online education platform.

The Solution:

  • • Refined & documented the brand into a complete style guide for agency use
  • • Directed & established photography usage that's flexible for growth
  • • Developed key ad campaigns to build awareness online and in the Wall Street Journal

Ad Campaign

print ad design

ad banner deisgn

Style Guide