The Challenge

  • Develop a new in-store experience that engages retail customers with Nike's sustainability goals in product development

The Solution

  • • A new in-store point-of-purchase sustainable marketing system for Nike Goddess retail
  • • Highlighted a new sustainability rating system to elevate sustainable designed products
  • • Developed in-store kiosks to educate consumers on Nike's sustainability efforts

My Roles in the Project:
strategy/concept development   |   client pitch   |   art direction & copy

Presentation Design

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Retail Roll-Out






 

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