Project Details:
Sullivan Steel is a distributor of aerospace steel for critical aircraft parts. The rebranding effort emphasized a strong, powerful image that reflects their position in the market.
A strategy plan was developed; resulting in a new branding, photo style, and key positioning statements. Design and messaging was carried out across all advertising, marketing, trade show and digital materials; elevating the company’s image to a level not seen in this industry. The new design effort helped spur exponential growth in sales and exclusive partnerships.
Brand Design
• developed key taglines, copy points, and brand standardization across all materials
• directed outside vendors for commercial and large format printing
Digital
• developed marketing copy throughout the site, and across digital advertising
• developed the site on Wordpress with custom development and integration
Photo Shoot
Directed photoshoot at Sullivan's warehouse; all done with available lighting.
