Project Details:

Sullivan Steel is a distributor of aerospace steel for critical aircraft parts. The rebranding effort emphasized a strong, powerful image that reflects their position in the market.

A strategy plan was developed; resulting in a new branding, photo style, and key positioning statements. Design and messaging was carried out across all advertising, marketing, trade show and digital materials; elevating the company’s image to a level not seen in this industry. The new design effort helped spur exponential growth in sales and exclusive partnerships.

Brand Design

• Led the rebranding effort across all of the company's graphics
• developed key taglines, copy points, and brand standardization across all materials
• directed outside vendors for commercial and large format printing

  • sullivancards
  • Office Graphics
  • bootstrap carousel example
  • sullivantradeshowmockup
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bootstrap slideshow by v9.0m



• Led the redesign of v2.0
• developed marketing copy throughout the site, and across digital advertising
• developed the site on Wordpress with custom development and integration

digital design


digital web design


mobile deisgn


phone digital design

Photo Shoot

Directed photoshoot at Sullivan's warehouse; all done with available lighting.

  • Rod-ends-nice
  • P6280113
  • P6280135
  • P6280125
  • P6280119
  • P6280108
  • P6280074
  • warehouse2