Project Details:

Sullivan Steel is a distributor of aerospace steel for critical aircraft parts. The rebranding effort emphasized a strong, powerful image that reflects their position in the market.

A strategy plan was developed; resulting in a new branding, photo style, and key positioning statements. Design and messaging was carried out across all advertising, marketing, trade show and digital materials; elevating the company’s image to a level not seen in this industry. The new design effort helped spur exponential growth in sales and exclusive partnerships.

Brand Design

• Led the rebranding effort across all of the company's graphics
• developed key taglines, copy points, and brand standardization across all materials
• directed outside vendors for commercial and large format printing

 
  • sullivancards
  • Office Graphics
  • bootstrap carousel example
  • sullivantradeshowmockup
1 2 3 4
bootstrap slideshow by WOWSlider.com v9.0m

 

Digital

• Led the redesign of sullivansteelservices.com v2.0
• developed marketing copy throughout the site, and across digital advertising
• developed the site on Wordpress with custom development and integration

 
digital design

 

digital web design

 

mobile deisgn

 

phone digital design

Photo Shoot

Directed photoshoot at Sullivan's warehouse; all done with available lighting.

  • Rod-ends-nice
  • P6280113
  • P6280135
  • P6280125
  • P6280119
  • P6280108
  • P6280074
  • warehouse2