PnP logo design

A new, experimental social media site for sharing ridiculous workplace perks.

PnP charcter designThe site allows disenfranchised employees and HR managers to sound off in a fun, comedic way; sharing silly perks and ineffective ideas from their work. The campaign stars a newly developed character "Pete Purpose", who highlights the ineffectiveness of perks at his company. His presence is the mouthpiece of the site, as well as the star of a weekly satirical comic series on the topic.

I developed the idea to softly promote Blessing-White's 'Employee Purpose' consulting business. Using humor was a first for this market, and helped the client stand out from their competitors in a very unique and memorable way.

Project Planning



• Created & pitched overall concept

• Developed the characters and their personas, directed illustrations

• Planned and wrote all site content

• Concept/Created online game show to increase interaction

• Created all UX and Admin functionality plans



character illustaration design

Cartoon Series

• Developed a multi-panel cartoon series to build following on Purpose Not Perks

• Adds captivating content that reflects on the site's mission

• Works well with social media sharing

illustration design


character design

Website and Social Media

web page design

twitter design facebook screen design