A product worthy of the world's most coveted Italian performance brands. A brand image, content strategy, and digital presence that finally matched it.
The product demanded premium. The brand had to match it.
The brand was repositioned from parts retailer to premium performance authority. Every visual and copy decision was built around the quality and heritage of the products, not around what a typical eCommerce site looks like. Dark, precise visual language drawn from Italian racing culture. Copy that speaks to an audience that knows more than most people in the room.
Site architecture, multi-brand eCommerce built for Ducati, MV Agusta, Husqvarna, and expanding inventory.
Wireframe process, UX planning before visual design.
Mobile screens, premium brand experience carried across every device.
Campaign advertising, brand voice extended into digital ad creative.
Two interactive scrolling prototypes, the homepage experience and the iPad product showcase, built in Adobe XD. Scroll and interact as you would on the live site.
Wrote all website, digital, and in-store copy across the engagement. The Ferracci audience expects communication on par with top fashion brands. Every headline, product description, and campaign line had to sell exclusivity, never explain it. We were selling image, and the copy had to deliver it.
A brand image, content strategy, and digital presence that finally matched the quality of the product, giving Ferracci the authority three decades of Italian performance expertise had earned.