Resume Freelance Creative Director Design New York City

Summary

I bring over 14 years of professional experience leading creative design for over 50 B2C, and B2B brands. In my career, I’ve managed hundreds of projects for a range of diverse clients, from Fortune 500s to start-ups and non-profits. My work also covers strategy development and planning for direct clients; resulting in creative that solves real business needs. In addition to managing/mentoring creative staff, I remain hands-on with design across digital, print, and branding.

EXPERIENCE

CREATIVE DESIGN DIRECTOR @ Dragonfly Interactive | Jersey City, NJ | 1/09 to present

CLIENTS: Dow Jones, Sprint, Lexis Nexis, Nike, Novartis, Wall Street Journal, Comcast, Century 21, NEC, Allergan, Coldwell-Banker, American Museum of Natural History, Primedia Publishing

Grew the agency from start-up to securing 50+ direct clients from solid strategy, planning, business & client relations
Grew the agency from start-up to 50+ accounts w/ solid strategy, client relations, planning, & staff management
Managed the design/concept & branding of 5 internal websites for Nike’s division for Global Sustainable Business
Launched $1M Dow Jones’ online education product (DJU) w/UX, branding, design, video, & eCommerce
Designed a major product testing website for Sprint, Comcast, & Time Warner; acquiring 10K users in a 30-day launch
Produced & designed 20+ animated internal HR videos for Realogy’s world-wide staff of 5,000+
Led the design/UX for Century 21's new marketing support website for their Nationwide team of 1000+ agents
Directed design, communications, & strategy for 30+ products within Lexis Nexis (micro-sites, email, ad campaigns, etc)

SENIOR ART DIRECTOR @ Clarke and Associates | Somerset, NJ | 10/07 to 1/09

CLIENTS: KPMG, Lucent, Bristol-Myers Squibb, Ortho-McNeil, Merck, Linens & Things, AT&T

Led the design & production of over 25+ marketing & digital projects, along with creative presentation & strategy
Designed & managed production for KPMG’s first HR department's internal website
Developed company-wide animation projects for Lucent Technologies' HR department
Managed the agency‘s 10+ person creative department’s budget, technology, & vendor relations

DIGITAL ART DIRECTOR @ QLM Marketing | Princeton, NJ | 8/2005 to 10/2007

CLIENTS: Kraft General Foods, Nestlé, Novartis, Seagram’s, Dial, CIBA Vision, Sunkist, Hill’s Science Diet

Developed/managed the agency’s digital department with new business pitches, & client strategy
Led all research into new digital solutions for client roster of over 20 consumer brands
Converted the agency’s entire portfolio of 50+ case studies into a flexible, easy to use, digital presentations
Developed CIBA Vision’s first multimedia sales conference across multiple US locations
Pitched, designed & directed the first digital sales tool for Dial Corp (animation, voice over, & editing)
Designed nationwide ad campaign, in-store displays, & packaging design for Sunkist Vitamin account
Led pre-press production on tie-in campaigns with Disney’s Lion King & Nestlé Ice Cream

LEAD GRAPHIC DESIGNER @ Princeton Graphic Productions | Princeton, NJ | 2/2004 to 8/2005

CLIENTS: Ortho McNeil, Glaxo Smith-Klein, Johnson & Johnson, Pfizer, Merrill Lynch

Designed and produced hundreds of materials for major pharmaceutical and financial clients
Developed technical data charts, diagrams, and presentation support material
Worked directly with medical editors and management to develop visuals for complex clinical topics

SKILLS:

EDUCATION

Business Communication Program for Creative Professionals | Pratt Institute, NYC
Mini MBA in Digital Marketing | Rutgers University, School of Business, New Brunswick
UX & Design | General Assembly, NYC
Advertising Design | Mercer College, Princeton

Resume